I created the Lenscraft website initially to show my work as a landscape fine art photographer. At the start, I worked hard trying to perfect the art of taking great photographs whether working in the “traditional” landscape or the urban environment. I laboured away under the mistaken view that if I had great vision and practiced my shooting technique I would be able to produce great work.

I now realise this was a mistake and that vision and shooting technique are only two elements in a final successful image. My efforts have however allowed me to develop a workflow and system to produce successful pictures on a  regular basis. Best of all, my approach is simple and one that anyone can learn to improve their photography very rapidly. I am now developing the Lenscraft web site into a vehicle through which I can share my “system” with other photographers keen to progress and understand the secret to producing successful images consistently.

The elements of my system are quite simple to understand. They are:

All can be developed, perhaps much faster than you currently believe is possible. Through Lenscraft and my work, I will show and help you understand how.

Robin Whalley

Landscape Fine Art Photographer